Independent financial advisory · Saudi Arabia

ANAN ADVISORY

Feasibility studies and financial analysis you can defend.

Nawaf Abdu, CTP · Independent Financial Advisor

Email meSee a case study
CTPCertified Treasury Professional
3+ yrsGroup treasury across multiple entities
Since 2024Independent client engagements

Who I am

A practitioner, not a template vendor.

I'm a Certified Treasury Professional working in group treasury and financial analysis inside a multi-entity group, where cash flow models, bank structures and management reporting feed real board decisions.

I bring that same standard to owner-managed businesses, accounting firms and investors who need a number they can defend. Every study is written for the person on the other side of the table: the financier, the board, the partner. Sources stated, assumptions visible, logic traceable.

Services

Three ways I help.

01

Feasibility Studies

For investors, lenders and owners deciding whether to commit capital.

  • Market and demand assessment
  • Full financial model over the investment horizon
  • NPV, IRR, payback and break-even
  • Sensitivity on the assumption that decides the outcome
  • Highest-and-best-use appraisals for land
02

Financial Analysis

For businesses that have the numbers but not the picture.

  • Profitability by product, branch or line of business
  • Cost structure and where the leakage sits
  • Cash flow and working capital
  • Financial statement analysis
  • Valuation support (DCF)
03

Financial Diagnostic

For businesses whose results are not turning into profit or cash.

  • Initial review of statements and banking
  • Gap analysis: profitability, cost, working capital
  • The root cause behind each gap
  • A practical plan to close it
  • Impact on profit and cash, sized per action

Case study

Hospitality development: the numbers behind a winning bid.

The brief

A developer bidding for a hotel and commercial showroom project needed a defensible investment case and a priced financial proposal for the tender.

What I delivered

A market assessment against competing hotel-apartment operators; a 25-year financial model covering capital cost, occupancy ramp-up, revenue, statements and cash flow; IRR, NPV, payback and land-cost sensitivity; the financial proposal itself, coordinated with an outsourced architectural design.

The outcome

The client won the tender with the submission built on this work.

SAR ~40MCapital requirement modelled
25 yearsProjection horizon, including a two-year build
Tender wonAwarded to the client
Cumulative cash flow chart: two-year build, capital recovered in year 7 of operation, surplus grows over 25 years
NPV versus land cost chart: NPV turns negative once land cost runs roughly 14% above the base case

Client identity withheld. An anonymised sample study is available on request.

How an engagement runs

Fixed fee, agreed before any work begins.

Scope and fee

A short call to define the decision, the deliverable, the timeline and a fixed fee, confirmed in writing.

Data and assumptions

A data request, a gap review, and a written assumption set agreed with you, so nothing in the model is a surprise later.

Build and review

Model construction, then a walkthrough where you question the numbers and we adjust before finalising.

Delivery and support

The final study or report, with a follow-up window for questions and one round of refinements.

Contact

Let's talk.

If you are deciding whether to invest, expand, or finally see your numbers clearly, start with a conversation. Initial scoping calls are free.

Email me
Emailnawaf@ananadvisory.com
Phone+966 56 882 7523
LinkedInlinkedin.com/in/nawaf-abdu